Frequently Asked Questions

What is a trademark?

A trademark is any name, word, color, symbol, design or any combination of these things, used to identify the source or the provider of a good. If it is a service being provided instead of a good, the technical classification would be a "service mark," however trademark is generally understood to identify both

Do I need to register my trademark?

The answer to this question varies from case to case. Generally speaking, if you have any aspirations for the growth of your company and your brand, federal trademark protection is a necessary step to achieve this goal. While a federal registration is not required to operate your business or to obtain basic trademark rights there are many benefits such as protection on Amazon's Brand Registry, a presumption of first use of the trademark and ecxlusive rights to use the mark throughout the country. Even with businesses that will have no aspirations of national expansion, federal registration is a recommended pathway to brand preservation and protection

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How long does a trademark registration last?

Once a trademark becomes registered, that registration is valid for a period of 5 years. At the 5 year anniversary of your trademark's registration, a renewal filing must be made with the trademark office and you have one year to make this filing. Once this renewal filing is made, another will be due on the 10th year anniversary of the registration and every 10th year after that. Provided renewal filings are timely made and your trademark is used for the goods listed within the registration, federal trademark protection can last in perpetuity.